Branch - changing the way people interact with apps
Mada Seghete is a co-founder at Branch, where she leads the company's community & developer evangelism and marketing teams.
Branch helps companies drive seamless mobile experiences through its linking infrastructure, which powers thousands of today's top brands.
As the head of marketing for Branch, Mada is the app marketer’s biggest advocate, always thinking of new insights to help app developers grow their apps. When she's not working on the Branch dashboard or partner products, Mada likes to go to growth hacking meet ups, play with dogs, and play the latest addictive mobile game.
"Growing Branch is an adventure where I get to do what I love most - help and educate mobile app developers on how to grow and optimize their apps."